5: Findability

Intuitive URL
Optimised for search
Keywords and phrases
Metatags
Structure and use of code
Advertising and promotions


6: Contactability

Secure Email
Auto response
Service response
Secure Online Forms
Telephone Contact


7: Useability

Reliability of website
Number of clicks to complete actions
Thankyou and confirmation pages
Online tracking of events
Web Analytics
Browser Compatibility
Internet Explorer
Chrome
Firefox
Safari, etc.
PC, Mac or Mobile
Size of Screen


8: General Information

Office Locations
Key contacts for advertising or suppliers
Job Opportunities
News and Press Releases
Mission statement