Audits

1. First Page

URL
Time to load
Look and feel
Useability
Core Value Proposition above the fold
Actionable content
Contact details
Use of promotion and drivers
Ease of registration (if used)


2: Navigation

Ease of use
Site map
One click to homepage
Internal search engine
Internal links
Opens multiple windows


3: Content

Useful information
Credibility and Authority
Ease of interaction
Currency of information
Graphics, animation & sound effectiveness
Reviews and/or testimonials
Terms and conditions
FAQ’s

4: Promotions and Drivers

Free Offers
Competitions
Special offers
Latest news
Newsletters
Ad formats and placement
Referrals
Social Networking
Partner and affiliate sites