1. First Page

URL
Time to load
Look and feel
Useability
Core Value Proposition above the fold
Actionable content
Contact details
Use of promotion and drivers
Ease of registration (if used)


2: Navigation

Ease of use
Site map
One click to homepage
Internal search engine
Internal links
Opens multiple windows


3: Content

Useful information
Credibility and Authority
Ease of interaction
Currency of information
Graphics, animation & sound effectiveness
Reviews and/or testimonials
Terms and conditions
FAQ’s

4: Promotions and Drivers

Free Offers
Competitions
Special offers
Latest news
Newsletters
Ad formats and placement
Referrals
Social Networking
Partner and affiliate sites